Specifications
book-author | John Thill, Courtland Bovee |
---|---|
publisher | Pearson Education Limited; 14th edition (2017) |
file-type | |
pages | 704 pages |
language | English |
asin | B073PNYRR6 |
isbn10 | 1292215348 |
isbn13 | 9781292215341 |
Book Description
The 14th global edition of Business Communication Today (PDF) reveals, on a consistent basis, the underlying relationship that exists between recent advances in technology and contemporary business processes. Each new version examines the most significant advances in technology and how they effect the business world, while continuing to include time-tested business skills such as presenting, listening, and writing. Moreover, each new edition also addresses how these changes impact business.
You will be more prepared for the corporate world if you focus on how technology and communication connect.
The 14th Edition, which has a major emphasis on mobile integration, combines current subjects, such as the use of social media in business, with more conventional conceptions of entrepreneurship. The textbook is adaptable and appropriate for all readers; it teaches essential business skills that are required to prosper in an office setting. Business Communication Today 14e (global), which features an organization that is fluid and clear throughout the chapters, presents, develops, and evaluates important topics in order to maximize comprehension.
In addition, this service is included with MyLab Business Communication (sold separately)
MyLabTM Business Communication is an online assignment, lesson, and assessment application that was developed to work in conjunction with this text in order to increase student engagement and overall performance. Students put what they have learned into practice, are tested on how well they understand it, and are guided through the creation of an individualized study plan that assists them in more effectively absorbing course material and grasping challenging ideas.
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