Electronic Commerce (12th Edition) by Gary Schneider

Specifications

Book Description

Introduce the latest developments in online business with the cutting-edge coverage; actual business cases; real examples; and hands-on applications found in the market-leading Electronic Commerce 12th edition (PDF) by the acclaimed author Gary Schneider. This latest edition provides comprehensive coverage of up-to-the-minute technologies; emerging strategies; and the latest market developments. Computing Students gain an understanding of the dynamics within this fast-paced industry as the textbook balances technological issues with the strategic business aspects of successful e-commerce. Content addresses e-commerce growth in the rapidly-developing economies of India; Brazil; and China and examines the role of social media and technology-enabled outsourcing; online marketing strategies; and online payment processing systems. New “Learning From Failure” features draw essential lessons from the experiences of actual companies. Cases featuring real company situations provide the basis for case discussions; class presentations; and extended written assignments.

P.S We also have the Electronic Commerce 12e test bank and other resources for only $10. Contact for more info.

NOTE: This purchase only includes the PDF eBook.