Essentials of Business Communication (12th Edition)

Specifications

Book Description

the 12th edition of “Essentials of Business Communication” by Mary Ellen Guffey and Dana Loewy. However, I can provide you with a general expectation based on the typical content and structure of business communication textbooks. Please note that the actual content may vary, and it's advisable to check the book or publisher's website for the most accurate and up-to-date information. Here's what you might expect:

Updated Content: The 12th edition is likely to include updated content to reflect changes in communication technologies, business practices, and trends in the professional world.

Foundations of Business Communication: An introduction to fundamental concepts and principles of business communication, emphasizing the importance of effective communication in the business context.

Understanding Your Audience: Coverage of audience analysis and adaptation, guiding readers on how to tailor messages to specific audiences, considering cultural nuances, and addressing diverse audiences.

Writing Effective Messages: Practical guidance on crafting clear, concise, and persuasive business messages. This section may cover various written communication formats, including emails, memos, letters, and reports.

Interpersonal Communication: Exploration of interpersonal communication skills in a business setting, including active listening, conflict resolution, and relationship-building.

Strategies for Meetings and Presentations: Tips for planning and conducting successful meetings and presentations, with a focus on organizing content, using visual aids, and delivering engaging presentations.

Professionalism and Ethics: Discussion on professional etiquette, ethical considerations in business communication, and the use of technology in a responsible manner.

Team Communication: Coverage of effective communication within teams and collaborative environments, addressing challenges and fostering positive communication dynamics.

Job Search Communication: Practical advice on communication during the job search process, including resume and cover letter writing, interview preparation, and networking skills.

Global and Intercultural Communication: Consideration of communication challenges and strategies in a global and diverse business environment, emphasizing cultural competence.

Business Communication Technology: Exploration of communication technologies and tools relevant to the business environment, including email etiquette, virtual collaboration, and the use of communication software.

Case Studies and Real-World Examples: Inclusion of case studies, examples, and practical exercises to illustrate key concepts and provide opportunities for application in real-world scenarios.

Updates and Relevance: The edition is likely to incorporate updates to remain relevant to current business communication practices, technologies, and trends.

To get the most accurate information about the 12th edition, I recommend checking the book itself, the publisher's website, or contacting the publisher directly for the latest details.