Specifications
book-author | Richard Blundel ; Nigel Lockett ; Catherine Wang |
---|---|
file-type | |
isbn10 | 1473948061 |
isbn13 | 9781473948068 |
language | English |
publisher | SAGE Publications |
Book Description
“Exploring Entrepreneurship,” now in its 2nd edition and authored by Richard Blundel, Nigel Lockett, and Catherine Wang, provides a comprehensive exploration of the entrepreneurial journey, from the inception of ideas to the successful creation and management of ventures. Here's an overview of what this edition entails:
- Entrepreneurial Mindset: The book begins by discussing the entrepreneurial mindset, emphasizing the importance of creativity, innovation, resilience, and adaptability in the entrepreneurial process. It explores how individuals identify opportunities, assess risks, and overcome challenges to pursue their entrepreneurial aspirations.
- Entrepreneurial Ecosystems: Blundel, Lockett, and Wang examine the broader entrepreneurial ecosystems in which ventures operate. They analyze the influence of economic, social, cultural, and institutional factors on entrepreneurial activity, exploring how ecosystems support or hinder the development of entrepreneurial ventures.
- Opportunity Recognition: The authors delve into the process of opportunity recognition, exploring how entrepreneurs identify and evaluate business opportunities. They discuss techniques for conducting market research, analyzing industry trends, assessing competition, and identifying unmet needs in the market.
- Business Models: “Exploring Entrepreneurship” covers different business models and strategies that entrepreneurs can adopt to create value and generate revenue. It examines traditional business models, such as product-based and service-based models, as well as innovative models, such as subscription-based, platform-based, and freemium models.
- Venture Creation: Blundel, Lockett, and Wang guide readers through the process of venture creation, from conceptualization to launch. They discuss key steps such as business planning, product development, branding, marketing, and securing funding, providing practical insights and tools for aspiring entrepreneurs.
- Managing Growth: The book addresses the challenges and opportunities associated with managing growth in entrepreneurial ventures. It explores strategies for scaling operations, expanding into new markets, building strategic partnerships, and managing human and financial resources effectively.
- Social and Sustainable Entrepreneurship: Blundel, Lockett, and Wang explore the emerging fields of social entrepreneurship and sustainable entrepreneurship. They discuss how entrepreneurs can create ventures that generate positive social or environmental impact while also achieving financial sustainability.
- Entrepreneurial Leadership: The authors examine the role of entrepreneurial leadership in driving innovation and growth. They discuss leadership styles, decision-making processes, team dynamics, and the importance of fostering a culture of creativity, collaboration, and continuous learning in entrepreneurial ventures.
- Global Perspectives: “Exploring Entrepreneurship” provides global perspectives on entrepreneurship, highlighting differences and similarities in entrepreneurial ecosystems, practices, and challenges around the world. It explores cross-cultural differences in entrepreneurship and the opportunities for internationalization and globalization.
- Case Studies and Examples: Throughout the book, Blundel, Lockett, and Wang include case studies, examples, and profiles of real-world entrepreneurs and ventures. These cases illustrate key concepts, theories, and strategies discussed in the text, allowing readers to learn from the experiences of successful entrepreneurs.
Overall, “Exploring Entrepreneurship” offers a comprehensive and practical guide to entrepreneurship, suitable for students, educators, and practitioners interested in starting, managing, or supporting entrepreneurial ventures. With its holistic approach, real-world insights, and emphasis on creativity, innovation, and social responsibility, the book equips readers with the knowledge, skills, and mindset needed to thrive in the dynamic world of entrepreneurship.
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