Global Communication; Theories, Stakeholders, and Trends (5th Edition)

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Book Description

“Global Communication: Theories, Stakeholders, and Trends” by Thomas L. McPhail and Steven Phipps is a comprehensive textbook that explores the complexities of global communication in the modern world. Here's what you can expect from the 5th edition of this book:

1. Theoretical Frameworks: The textbook provides an overview of major theories and frameworks in the field of global communication, including globalization theory, media systems theory, cultural imperialism, and diffusion of innovations. It explores how these theoretical perspectives help explain patterns and dynamics of global communication.
2. Stakeholders in Global Communication: McPhail and Phipps examine the diverse stakeholders involved in global communication, including media conglomerates, governments, international organizations, civil society groups, and grassroots movements. They discuss the roles and interests of these stakeholders in shaping global media landscapes and communication flows.
3. Media Systems and Technologies: The book explores different media systems and technologies around the world, including traditional media (e.g., newspapers, radio, television) and new media (e.g., the internet, social media, mobile communication). It examines how technological advancements and media convergence are reshaping global communication patterns.
4. Cultural and Political Dimensions: McPhail and Phipps analyze the cultural and political dimensions of global communication, including issues of cultural imperialism, media censorship, propaganda, and cultural hybridity. They discuss how media content reflects and shapes cultural identities, values, and ideologies across borders.
5. Globalization and Media Industries: The textbook examines the globalization of media industries, including trends such as media consolidation, transnational media ownership, and the commodification of media content. It explores the implications of these trends for media diversity, cultural expression, and democratic communication.
6. Global Media Policy and Regulation: McPhail and Phipps discuss global media policy and regulation, including efforts to promote media pluralism, freedom of expression, and access to information. They examine the role of international organizations, treaties, and regulatory frameworks in shaping global media governance.
7. Emerging Trends and Challenges: The book covers emerging trends and challenges in global communication, such as digital divides, information inequalities, fake news, and cybersecurity threats. It explores how these challenges are reshaping global communication environments and posing new ethical and policy dilemmas.
8. Case Studies and Examples: Throughout the book, McPhail and Phipps include case studies, examples, and real-world illustrations to demonstrate key concepts and theories in global communication. These case studies provide insights into specific regions, countries, and media systems, enhancing students' understanding of global communication dynamics.

Overall, “Global Communication: Theories, Stakeholders, and Trends” offers a comprehensive and up-to-date exploration of global communication issues, theories, and trends. With its interdisciplinary approach, rich theoretical insights, and practical examples, this textbook provides students with a solid foundation for understanding the complexities of communication in a globalized world.