Managerial Economics and Business Strategy (9th Edition)

Specifications

Book Description

This Managerial Economics and Business Strategy 9th edition PDF eBook has been revised to include updated problems and examples but it retains all of the basic content that made previous editions a resounding success. By teaching managers the practical utility of basic economic tools such as indifference curves; supply and demand regression; present value analysis; isoquants; production costs and the basic models of monopoly; perfect competition; and monopolistic competition. This latest 9^th edition retails the emphasis on real-world examples and modern topics along with unique coverage found nowhere else: contracting vertical and horizontal integration networks; oligopoly; multistage and repeated games; penetration pricing; adverse selection; foreclosure; bargaining; screening and signaling; predatory pricing; principal–agent problems; raising rivals’ costs; auctions; search limit pricing and a host of other pricing strategies for firms enjoying market power. This balanced coverage of traditional and modern microeconomic tools makes it appropriate for a wide variety of managerial economics classrooms in colleges and universities.