Specifications
| book-author | William M. Pride, O.C. Ferrell |
|---|---|
| publisher | Cengage Learning; 18th edition |
| file-type | |
| pages | 720 pages |
| language | English |
| asin | B00MEPCWFU |
| isbn10 | 1285858344; 1285858344; 1305773497; 1305631609 |
| isbn13 | 9781285858340/ 9781305769786/ 9781305773493/ 9781305631601 |
Book Description
Pride and Ferrell’s MARKETING 2016 provides a thorough outline of essential marketing principles within a visually appealing; reader-friendly presentation. This admired and proven textbook helps students develop the knowledge and decision-making skills they need to thrive in today’s competitive business environment. MARKETING 2016; 18th Edition; (PDF) offers detailed coverage of fundamental marketing concepts and strategies; together with practical applications and real-world examples; including revised material on digital marketing; social networking; environmental and social responsibility; entrepreneurship; globalization; and marketing in times of transition. The present edition also features a new chapter on managing services and branding; a new section discovering the importance and uses of Big Data; and updated learning objectives. Ideal for students of all backgrounds and interest levels; MARKETING 2016 is an important resource for classroom and career success.
P.S. Contact us if you want to buy the MARKETING 2016 18e TestBank; or other instructor resources.
NOTE: This sale only includes the ebook; MARKETING 2016; 18th Edition in PDF. No access codes are included.
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