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Marketing Management 16th Edition (Global Edition)

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Download Marketing Management 16th Edition (Global Edition) written by Philip Kotler; Kevin Lane Keller in PDF format. This book is under the category Business & Economics - Sales & Marketing and bearing the isbn/isbn13 number 1292404817/9781292404813. You may reffer the table below for additional details of the book. We do NOT provide access codes, we provide eBooks ONLY. Instant access will be granted as soon as you complete the payment.

Specifications

book-author

Kevin Lane Keller, Philip Kotler

file-type

PDF

isbn10

1292404817

isbn13

9781292404813

language

English

pages

607

publisher

Pearson


Book Description

The standard by which all other marketing management courses are measured
Students need a text that reflects the best and most recent marketing theory and practices to give them an edge in a field that is constantly evolving. Differentiating it from other marketing management textbooks are the book's managerial focus, analytical method, multidisciplinary viewpoint, broad applicability, and fair treatment of all relevant topics. The 16th Edition is the best yet in terms of scope, detail, and application because of its improved organization, current information, and brand-new examples that reflect the most recent trends in the industry. Students who read this seminal work will be better prepared to navigate the dynamic global economy of the twenty-first century.

book-author

Kevin Lane Keller, Philip Kotler

file-type

PDF

isbn10

1292404817

isbn13

9781292404813

language

English

pages

607

publisher

Pearson

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