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Marketing Strategy: Based on First Principles and Data Analytics

Original price was: $39.99.Current price is: $24.99. $19.99

Download Marketing Strategy: Based on First Principles and Data Analytics written by Robert Palmatier, Shrihari Sridhar in PDF format. This book is under the category Business and bearing the isbn/isbn13 number 1137526238/9781137526236. You may reffer the table below for additional details of the book. We do NOT provide access codes, we provide eBooks ONLY. Instant access will be granted as soon as you complete the payment.

SKU: 531db99cb008 Category: Tag:

Specifications

book-author

Robert Palmatier, Shrihari Sridhar

publisher

Red Globe Press

file-type

PDF

pages

288 pages

language

English

asin

B01N7YWQZR

isbn10

1137526238

isbn13

9781137526236


Book Description

This is a brand new ebook on the marketing strategy that places an emphasis on the pursuit of solutions to four of the most significant marketing problems:

1.All customers differ

2. Every single customer is different.

3. All of the rivals take action

4. All of the available resources are cut back

This important new textbook takes a fresh, innovative, and thoroughly tried-and-true approach to marketing strategy, and it was designed with these four First Principles of Marketing as its organizing framework. It provides a framework for developing effective strategies to deal with a variety of marketing problems while incorporating data analytics into the process of decision making.

Written by some of the most respected names in the field of marketing strategy, Marketing Strategy: First Principles and Data Analytics (PDF) is the ideal companion for undergraduate, Executive MBA, and MBA students of marketing, as well as practicing executives who are interested in bringing a more systematic approach to the marketing strategy efforts of their respective companies.

PLEASE TAKE NOTE That the product comes with a PDF version of the ebook titled “Marketing Strategy: First Principles and Data Analytics.” There are no access codes contained within.

 

book-author

Robert Palmatier, Shrihari Sridhar

publisher

Red Globe Press

file-type

PDF

pages

288 pages

language

English

asin

B01N7YWQZR

isbn10

1137526238

isbn13

9781137526236

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