Media & Culture: An Introduction to Mass Communication (12th Edition)

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Book Description

The leading introduction to mass communication text, Media & Culture: Mass Communication in a Digital Age, is at the forefront of the ever-changing world of this dynamic course, addressing the most pressing concerns of our time. These concerns include the widespread dissemination of fake news, the #metoo movement, the use and abuse of social media platforms, consumer privacy, and the role that the media plays in our democracy. The twelfth edition of Media & Culture delves deeper than ever before into the global reach and ethical repercussions of today's media by highlighting global issues, such as foreign interference in social media and the effect of international box office revenue on decisions made by the domestic film industry, and ethical considerations, such as the fight against sexual harassment across the media industries and the coverage of recent mass shootings, throughout each chapter. This edition of Media & Culture is the most in-depth examination of its kind to date.

The media are currently undergoing a period that is both exciting and turbulent. It is of the utmost importance to cultivate an understanding of mass communication and become a critical consumer of the media, particularly in light of the fact that the media are currently under attack and the distinction between fact and fiction is becoming increasingly difficult to discern. Even though students are constantly being barraged with information in a variety of forms and through a variety of media, the course Material and Culture reaches students where they are and places the media industries in historical and cultural context. This helps students become more informed citizens who are able to apply critical thinking and media literacy skills in their day-to-day lives.