MKTG ; Principles of Marketing (13th Edition)

Specifications

Book Description

The 13th edition of “Principles of Marketing” offers a comprehensive exploration of fundamental marketing concepts, authored by renowned experts Charles W. Lamb, Joe F. Hair, and Carl McDaniel. This volume serves as an invaluable resource for students and professionals alike, providing a contemporary and insightful overview of the dynamic field of marketing.

With a wealth of experience and expertise, the authors present a well-rounded perspective on marketing principles, drawing on the latest industry trends and developments. The book covers a wide range of topics, including market research, consumer behavior, product development, pricing strategies, distribution channels, and promotional tactics. The 13th edition reflects the ever-evolving nature of the marketing landscape, incorporating up-to-date case studies, examples, and discussions to keep readers informed about the latest challenges and opportunities in the field.

Lamb, Hair, and McDaniel bring clarity and accessibility to complex marketing concepts, making the material engaging and applicable for readers at various levels of familiarity with the subject. Whether you are a student seeking a solid foundation in marketing or a professional looking to enhance your strategic marketing skills, this volume offers a comprehensive and contemporary guide to the principles that underpin successful marketing practices. The 13th edition of “Principles of Marketing” stands as a testament to the enduring relevance of its content and the authors' commitment to delivering high-quality educational resources in the ever-evolving field of marketing.