Public Relations: The Profession and the Practice (4th edition)

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Book Description

Public Relations: The Profession and the Practice; 4th edition; (PDF) has coverage of global markets; multiculturalism; new technologies; and the latest news about public relations in action make this dynamic textbook the cutting-edge choice for public relations courses. In a jargon-free and a personal style; this ebook explains and presents the fundamental tools of public relations practice; providing a multi-disciplinary understanding of the emerging trends within the field; with spotlights on people and issues of interest to college students.

NOTE: This sale only includes Public Relations: The Profession and the Practice 4e PDF etextbook. No online access codes included.

P.S we also have Public Relations: The Profession and the Practice (4th edition) testbank; instructor manual and other resources for sale. Contact for more info.