Social Media Communication: Concepts; Practices; Data; Law and Ethics (2nd Edition)

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Book Description

The second edition of Social Media Communication: Concepts, Practices, Data, Law, and Ethics includes the following chapters: (PDF) Jeremy Harris Lipschultz provides a comprehensive and interdisciplinary overview as well as a guide to social media in this book. In this ebook, topics like as journalism, public relations, broadcasting, advertising, and marketing are investigated and analyzed through the lens of several platforms. These platforms include Instagram, Facebook, LinkedIn, YouTube, Snapchat, and Pinterest. Lipschultz focuses on essential concepts, best practices, law, data analysis, and ethics, all of which promote critical thinking, which is necessary for professionals and college students to properly use new networking tools and to traverse social and mobile media spaces. This practical and multipurpose textbook provides students with the resources they will need to both evaluate and use current and future forms of social media. It features historical markers and contemporary case studies, as well as essays written by some of the industry's leading social media innovators. Additionally, the textbook includes a comprehensive glossary.