Specifications
book-author | Fred David ; Forest David ; Meredith David |
---|---|
file-type | |
isbn10 | 0135192226 |
isbn13 | 9780135192221 |
language | English |
publisher | Pearson |
Book Description
“Strategic Management: A Competitive Advantage Approach” is likely to be a comprehensive and widely used textbook in the field of strategic management. Key features and topics you might find in the 17th edition include:
Competitive Advantage Perspective: The book is likely to emphasize the importance of gaining and sustaining a competitive advantage in today's dynamic business environment. It may cover various strategies organizations can employ to outperform their rivals.
Strategic Planning: Expect coverage of strategic planning processes, including environmental analysis, internal assessments, and the development of strategies to achieve organizational goals.
Case Studies: Case studies are commonly included to provide real-world examples and allow students to apply strategic management concepts to actual business situations. These cases may cover a wide range of industries and organizations.
Global Perspective: Given the global nature of business, the textbook may address strategic management in the context of international and global competition. This might include discussions on entering new markets, managing international operations, and dealing with global competition.
Technology and Innovation: The role of technology and innovation in shaping strategic decisions and maintaining a competitive edge may be discussed. This could encompass topics like digital transformation, disruptive technologies, and innovation management.
Ethical and Social Responsibility Considerations: A discussion of the ethical dimensions of strategic decision-making and the responsibility of organizations toward society may be included.
Updates and Relevance: The 17th edition is likely to incorporate updates reflecting changes in business environments, industries, and global markets to ensure its relevance to current strategic management practices.
Remember to refer to the specific edition of the book for the most accurate and detailed information. If the 17th edition has been released after my last update, you may want to check the book's official website or reliable book retailers for the latest information and reviews.
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