Visual Communication Images with Messages (9th Edition)

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Book Description

The ninth edition of Visual Communication Images with Messages provides students, academics, professionals, and consumers of mass communication with a means to improve their ability to see and comprehend mediated images that are intended to educate, entertain, and persuade. By examining drawings from six different points of view—personal, historical, technical, ethical, cultural, and critical—one can gain a greater understanding of the reasons why many pictures are forgotten, as well as the reasons why some pictures are always remembered by individuals who produce them and by those who value visual messaging. In particular, the chapters that are devoted to typography, graphic design, data visualizations, cartoons, photography, motion pictures, television, computers, and the web provide in-depth explanations of the reasons why images are significant to mass communication by utilizing a framework that is comprised of six different perspectives. Other chapters detail the general topics of visual cues and their importance in noticing pictures, visual theories that help explain image effects, visual persuasion for commercial and political purposes, visual stereotypes that injure, but others that offer positive examples, and visual analysis in which readers learn how to deconstruct images and appreciate illustrations that are seen in the mass media so their work is more lasting and meaningful.